Domino's has the opportunity to connect with customers and employees. Any comment positive or negative should be given the proper procedure and importance. Comments on social media should be answered in a timely manner, and avoid genetic and automatic replies. By having this type of approach showing empathy and having true solutions, Domino's is showing true actions with real problems. This reaffirms Domino's commitment that they are taking all of its customers' comments seriously and keeping its image up