Don Clark and his father, Tom, have a successful small business in residential landscaping. 

Don has approached his father about making their business more responsible. 

While Tom agrees with the idea of having a Responsible Business, he and Don don't agree on much else. Help Don prevent the disagreements between he and his father from becoming an impediment to evolving their company - help him prepare for a management discussion with his father by answering the following:

 1. Use the three main background domains of Responsible Business to convince Tom to change his mind.

 2. How can a responsible landscaping business create value for external stakeholders and for Tom and Don.

 3. How can Don avoid being accused of Greenwashing if he creates an advertising campaign based on being green?