To round out the DASANI portfolio, the first of two extensions (the Dasani Drops Flavor Enhancer) was introduced to create the brand personality that would
To round out the DASANI portfolio, the first of two extensions (the Dasani Drops Flavor Enhancer) was introduced to create the brand personality that would enable users to showcase their own personality and be drinking more than simply bottled water. The primary target for the Flavor Drops was
Multiple Choice
a. a premium market that sought better taste.
b. a family market led by mothers concerned with healthier choices.
c. a younger market, 25–35 years old.
d. a diet market seeking no calorie alternatives.
e. an athletic market on the go.
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ANSWER a a premium market that sought better taste In experiential marketing taste has the ability t...
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Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock
4th Edition
321986490, 978-0321989970, 032198997X, 978-0321986498
