Donna Alteen, President of Time $+$ Space Media addresses an important issue in this multimedia case. Her firm's compensation model is becoming outdated. Time $+$ Space Media uses a commission based compensation model to collect fees from clients and with a future characterized by more and more technological advances, it has become apparent that this model is not going to work well going forward.

Decision Maker: Donna Alteen, President of Time $+$ Space Media

Problem Statement: Today, digital technology and digital media expenditures are based on smaller budgets. As a result, commission based media models do not allow media companies to recoup compensation for their time.

Decision Criteria$/$Goals:

$$ Create a more profitable compensation model that ties added value and performance to compensation.

$$ Create a compensation model that allows the agency to profitably introduce new products and services.

A$.$ Business Case Segmentation $20$ Marks

A$1$: Background segmentation $-$ considering the decision maker, problem statement and goals, segment relevant business case facts using specific headings, i$.$e$.$ Industry, Company, Financial, Marketing, Competitive, etc. Present relevant facts only, no analysis $(5$ marks$)$:

Background Segmentation:

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A$2$: Why is this problem important? $(2$ marks$)$

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A$3$: How urgent is the problem? $(2$ marks$)$

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A$4$: What timelines must the decision maker$$s recommendations work within? $(2$ marks$)$

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A$5$: Who are the key people and$/$or groups that you need to consider in solving the problem? $(2$ marks$)$

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A$6$: Rank order any constraints or considerations that may limit the range of solutions i$.$e$.$ cost$,$ timeline? $(2$ marks$)$

$1.$

A$7$: Identify and rank order the KEY ISSUES that must be addressed to meet the Decision Maker$$s goals. $(5$ marks$)$

$1.$

B$.$ Situation Analysis $20$ Marks

Provide appropriate analyses $-$ based on the Business Case Segmentation and Key$-$Issues identified above.

You must complete the required analysis identified below plus any additional analysis that you feel is important to the case. For each completed analysis, you must provide Conclusions and Implications.

$(1)$ Porter$$s Five Forces Analysis $($Time $+$ Space Media$)$ Advertising$/$Media Services Industry:

Analysis:

Conclusions $($Rank Order$)$:

$1.$

Implications $($Rank Order$)$:

$1.$

$(2)$ Competitive Analysis $($Compensation Models$)$:

Analysis:

Conclusions $($Rank Order$)$:

$1.$

Implications $($Rank Order$)$:

$1.$

$(3)$ SWOT Analysis $$ Time $+$ Space media:

Analysis:

Conclusions $($Rank Order$)$:

$1.$

Implications $($Rank Order$)$:

$1.$

$(4)$ Additional Analysis:

Analysis:

Conclusions $($Rank Order$)$:

$1.$

Implications $($Rank Order$)$:

$1.$

C$.$ Alternative Solutions:

Four alternatives are presented in the video case. Based on your case analysis, you may add additional alternatives if desired.

$1.$ Stick with a commission based model.

$2.$ Move to a fee based model based on the statement of work, incorporating additional services to be developed.

$3.$ Move to a hybrid model covering some of the work Time $+$ Space Media is doing on a fee basis but also aligning a portion of compensation to what the client is spending.

$4.$ Move to a performance based model in which case Time $+$ Space Media determines what parameters would dictate performance and base compensation on that.

$5.$

D$.$ Alternative Analysis $20$ Marks

Provide at least $3$ PROS, $3$ CONS, the MOST LIKELY OUTCOME and RATING for each Alternative. $($Pros$/$Cons $-10$ marks, Most Likely Outcomes $-8$ marks, Rating $2$ marks$)$

Alternative $1$: Stick with a commission based model.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $2$: Move to a fee based model based on the statement of work, incorporating additional services to be developed.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $3$: Move to a hybrid model covering some of the work Time $+$ Space Media is doing on a fee basis but also aligning a portion of compensation to what the client is spending.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $4$: Move to a performance based model in which case Time $+$ Space Media determines what parameters would dictate performance and base compensation on that.

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

Alternative $5($restate alternative$)$:

Pros:

$$ Cons:

$$

Most likely outcome:

$$

On a scale of $1$ to $10,$ how likely is this alternative to meet the stated Case Solution Goals?

E$.$ Recommendation $20$ Marks

E$1$: Clearly state the alternative solution that you $($as decision maker$)$ plan to implement to meet the Decision Criteria$/$Goals$.(5$ marks$)$