Question
Donovan's Deli and Cassie's Cantina are both cafes that sell coffee and sandwiches in the city. In the recent issue of 'City-Beat Magazine', their owners
Donovan's Deli and Cassie's Cantina are both cafes that sell coffee and sandwiches in the city. In the recent issue of 'City-Beat Magazine', their owners were quoted as saying the following about their businesses respectively:
Donovan's Deli: "We strive to provide you with a satisfying and affordable meal within five minutes of receiving your order, even during the busiest hours."
Cassie's Cantina: "We provide the freshest and tastiest lunch in town, and will do our best to accommodate your preferences and dietary restrictions."
Part A
From the statements above, identify the focus of each business's operational strategy from the following options (a) - (e):
- Quality
- Cost
- Delivery
- Flexibility
- Innovation
Choose as many as you think apply for each business and then explain your choices.
Part B
Keeping in mind the information about Donovan's Deli and Cassie's Cantina provided in the scenario, and based on the strategic focus you have identified in Part Aabove, state whether you think each business should employ a push, pull or hybrid supply chain respectively, and explain why and how they should do .
Part C
Choose either Donovan's Deli or Cassie's Cantina, and based on their particular strategic focus as identified by you in Part Aabove, suggest how they could track and measure the Customer Lifetime Value of their best customers while building ongoing relationships with those people.
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