Don's Alberta Regional Sales Leader creates a 1st quarter 2021 sales quota statement for one of her sales representatives. Natasha Fields asks you to review the quota to ensure it meets the SMART Quota test and lines up with all the corporate financial objectives. Identify 3 areas within the statement below that will need to be adjusted based on provided company information. Include in your answer the specific adjustment that needs to be made.

"Bill, for the next fiscal quarter, January 1-April 30, 2021, you are required to accomplish the following to achieve 100% of your performance outcomes: increase your sales revenue by a minimum of 5% and generate a large portion of the sales increase from our new MRI product. You must increase the customer retention rate for your territory by 5% for your large hospital accounts, as per the documented account segmentation criteria. You must not exceed the quarterly operating budget unless you achieve the minimum lift in Sales revenues". (8 marks; 2 marks for each weakness area, 2 marks for the explanation re: a top reason why a quota system will benefit the sales team)

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