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Don't answer by pen paper A . Why should service firms be concerned about effectively handling customer complaints (give at least 5 or more good

Don't answer by pen paper A

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. Why should service firms be concerned about effectively handling customer complaints (give at least 5 or more good reasons)? What are some of the key principles of an effective service recovery system (simply stated, how can a service business effectively handle customer complaints? What are some rules of thumb)

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