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(Don't copy the answer)Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform Giants? Journal
(Don't copy the answer)Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform Giants? Journal of Information Technology Teaching Cases, 11(2), 90-100.
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1. Mention and discuss the factors that drove BMW to introduce the infotainment system. In your opinion, do you think the technology BMW introduced would give it a competitive advantage? Why or why not?
2. The case mentions the phrase "digital platform" what is a digital platform in this case?
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