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Don't use pen or paper 3. The Tennessee Titans' new stadium will likely cost $2 billion. The team's marketing department believes the naming rights should
Don't use pen or paper
3. The Tennessee Titans' new stadium will likely cost $2 billion. The team's marketing department believes the naming rights should sell for between $15 million and $17.5 million. The team is seeking a 20-year naming rights agreement. Relative to the contribution possible to offset the cost of the facility, what is the present value in 2022 dollars of a 20-year naming rights deal that is worth $15 million or $17.5 million?
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