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Doritos invites consumers to create their own 30-second video ads, and winners receive large cash awards and have their ads run during the Super Bowl.
Doritos invites consumers to create their own 30-second video ads, and winners receive large cash awards and have their ads run during the Super Bowl. This way of incorporating the voice of the custom
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Strategic Management and Competitive Advantage Concepts
Authors: Jay B. Barney, William S. Masterly
4th edition
978-1305393462, 1285861981, 2901285861981, 1305393465, 9781285861982, 978-0132555500
