Doug is trying to come up with a pricing strategy for his store. He greatly admires Walmart and is considering adopting an everyday low pricing strategy. However, he is concerned because he believes that consumers might then view his products as being of low quality. At what stage of the process is Doug currently at as he is trying to establish prices? 

a. Step 1: Development of pricing objectives 

b. Step 2: Assessment of the target market's evaluation of price 

c. Step 4: Selection of a basis for pricing 

d. Step 3: Assessment of competitor's prices 

e. Step 5: Determination of a specific price