Download the annual report of Media Prima from the following link:

https://www.mediaprima.com.my/?page_id=5035

Conduct Internaland External analysis for Media Prima. Prepare the following information.

Part I: Vision and Mission

1.1Vision - Evaluate the vision

1.2Mission - Evaluate the mission

1.3Suggestion - should the vision and mission statements change or maintain

Part II:ExternalAnalysis

2.1Analyse the industry. Identify the 5 opportunities and 5 threats

2.2Prepare EFE matrix

Part III: Internal Analysis

3.1Evaluate the current financial performance of the organisation

3.2Identify the 5 strengths and 5 weaknesses

3.3Prepare IFE matrix

3.4Prepare competitive profile matrix (CPM)

Summary