Downtown Brooklyn Penrith is a caf in Penrith Australia who in 2019 made some headlines for the below advertisement on their Facebook page. The advertisement made local news and consumers were divided as to whether or not this was a violation of Advertising Standards in Australia. Many consumers submitted a formal complaint, but the complaints were rejected stating that it had not broken any of the advertising codes of conduct.

https://www.facebook.com/DBPenrith/photos/1072529359610446

1.Do you agree that this Advertisement did not violate any of the Advertising Standard Rules in Australia (https://adstandards.com.au/)? Justify your answer. Please provide evidence to the standards that may or may not have been violated. (10 marks)

2.Whether or not this advertisement violated any of the advertising standards in Australia, it was viewed by many as unethical. Explain the importance of ethics in marketing and give your opinion (based on theory) if this advertisement is unethical. Justify your answers. (5 marks)

3.If you were the digital marketing manager for Downtown Brooklyn Penrith, what type of response/advertisement would you have created after the one in question above? Explain (or illustrate) what it would look like and what it would say. Justify your choices. (10 marks)