Dr. Berry's Moonshine Elixir (DMM) sells 12 oz bottles of healthy fruit based drinks. Marketing is important for DBE. Their point of differentiation is that their secret recipes use only a blend of organic fruits in volcanic soil. DMM is annual marketing budget is allocated as follows: Social media $500,000 Trade shows $200,000 Event marketing $100,000 TV and radio $500,000 Print $200,000 Social Media and Sport Celebrity Endorsements $500,000 The salary and expenses total are $4,000,000. Insurance is $40,000. Office space, equipment and supplies are $100,000. Fixed manufacturing costs (mixing and filling machines, etc) are $ 500,000. Cost for running an Organic Fruit Farm on a volcanic island is $2,000,000. Salespeople are paid by a 10% commission of the manufacturers selling price Shipping costs is $0.15 per unit. Additional cost to produce a 12 oz bottle are as follows: Ingredients = $0.75 Bottles =$0.15 Caps = $0.05 Labels = $0.10 Fruit flavoring = $0.15 The drinks have a retail price of $7.00. Retail margins on the product are 40%, while wholesalers take a 20% margin. DBE and its direct competitors (The Healthy Cow, Fruit World, Positive Passion, etc.) sell a total of 50,000,000 units annually and DMM has 10% of this market. 1. What is the break-even point? 2. What market share does Bison need to break even? 3. What is the unit contribution? 4. What is Bisons annual profit?