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Dr. Eckleburgs Optics sells single-vision eyeglasses online for $42 per pair. The company spends $11,000 on display advertising at a rate of $55 CPM. If
- Dr. Eckleburgs Optics sells single-vision eyeglasses online for $42 per pair. The company spends $11,000 on display advertising at a rate of $55 CPM. If their click-through rate is 4.0%, and their conversion rate is 6.0%, what is their sales return on ad spend?
| WHAT IS THE Percent (US) | ? |
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Finance For Non-Finance People
Authors: Sandeep Goel
2nd Edition
0367185083, 9780367185084
