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Dr. Kramer suggests that frequently complex information is summarized in sound bites and screening results should be nuanced. Based onthe findings of Bleyer & Welch,

Dr. Kramer suggests that "frequently complex information is summarized in sound bites and screening results should be nuanced."

Based onthe findings of Bleyer & Welch, as well as the Orenstein article, analyze how the American Cancer Society and Susan G. Komen for the Cure Foundation utilize marketing strategies to provide a one-sided message.

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