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Dr. Pepper Targets College Football Fans. Dr Pepper, the perennial third-place in the U.S. soda market, has scored a touchdown with its new Fansville marketing
Dr. Pepper Targets College Football Fans. Dr Pepper, the perennial third-place in the U.S. soda market, has scored a touchdown with its new "Fansville" marketing campaign. Launched in time for the 2018 football season, the campaign focuses on the fictional Fansville, where characters "doctor" and "sheriff" duel. The episodes have been a hit with Millenials. With a stepped-up ad spend of $500 million, Fansville, together with its sponsorship of the College Football Playoffs, Dr. Pepper has expanded its market share by 0.3 percentage points in the $250 billion soda market. Source: Media reports of December 2019-January 2020. Assume 2019 market shares for U.S. soda market are as follows: Coca-Cola 42.9%, Pepsi 24.9%, Dr. Pepper Snapple Group 18.2%, All others 14.0% If your answer is not a whole number, please round to two decimal places. A. Assuming a U.S. population of 335 million, how much was per capita spending on soda in 2019? B. How much revenue did Coca-Cola generate from soda in 2019? C. How much more revenue did Coca-Cola generate than Pepsi in 2019? D. How much additional revenue did the ad campaign by the Dr. Pepper Snapple Group generate? E. How much net revenue (additional revenue - advertising cost) did the advertising campaign generate
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