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Dr. Rucker and his colleague, Adam Galinsky, proposed that, as power is intimately associated with status, when consumers feel powerless they might exhibit a shift
Dr. Rucker and his colleague, Adam Galinsky, proposed that, as power is intimately associated with status, when consumers feel powerless they might exhibit a shift in preferences towards objects associated with status. How are Rucker and Galinksky's research findings related to the theory of embodied cognition? Briefly define and explain this concept.
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