Dr. Sherman's Tooth Care needs to reduce the selling price of its toothbrushes to be competitive. Currently, Dr. Sherman's Tooth Care has fixed costs of $352,300 and variable costs per unit of $2.50. If they can sell 80,000 units each year, what price should it charge to break even? If the competitors' average selling price in the market is $6, what strategies would you recommend to Dr. Sherman's Tooth Care in order to compete in the market?