Draft a 3-5-page report with appropriate references. Include the following elements: Web Analytics Tools and Techniques: Describe the web analytics tools and techniques used by Progressive Insurance during the mobile app development process. This may include data collection methods, tracking user behavior, heatmaps, A/B testing, or any other relevant practices. Challenges and Lessons Learned: Analyze the challenges faced during the process and lessons learned by Progressive Insurance. Discuss how they overcame obstacles and refined their approach to leverage web analytics effectively. Best Practices and Recommendations: Based on your analysis of Progressive Insurance as a case study, provide best practices and recommendations for your company on how to use web analytics to develop mobile apps or improve their existing ones. Emphasize the importance of data-driven decision-making and customer-centric approaches. Conclusion: Summarize the key takeaways from the case study and reiterate the significance of web analytics in mobile app development. Reflect on the lessons learned from Progressive Insurance's experience and their potential impact on the future of customer-focused app development