Draft a short article for the Wall Street Journal on "The Smartest Thing Is Not the Phone" to analyze the launch event. Use marketing language and speak in a professional tone.

Acute observations, deep learning, and logical arguments are highly valued in your answer. The quality of the answer is also judged based on its length and clarity; that is, concise answers are greatly preferred. Answers that regard multiple tactics as the smartest thing will result in zero credits directly. Hint: No need of justify why the marketing tactic you identify as the smartest. This is not one of those judgment calls whose quality depends on your justifications.

link: iPhone 1 - Steve Jobs MacWorld keynote in 2007 - Full Presentation, 80 mins - YouTube

( https://www.youtube.com/watch?v=VQKMoT-6XSg )