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Drake recently bought a DSLR camera. He found several defects in the camera and was dissatisfied with the purchase. He said bad things about the

Drake recently bought a DSLR camera. He found several defects in the camera and was dissatisfied with the purchase. He said bad things about the camera to his classmates, resulting in decreased market share (since the students believe everything he tells them!). The manufacturer suffers:

a prevention cost.

an appraisal cost.

an external failure cost.

an internal failure cost.

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