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Drake's Deparment store designated the basement for children's clothing and toys, the first floor for both men's women's jewelry, the second floor for women's attire
Drake's Deparment store designated the basement for children's clothing and toys, the first floor for both men's women's jewelry, the second floor for women's attire and the third floor for men's attire all in an effort to_____ . a. re-position its new customers b. create a perceptual map c. implement a market segmentation strategy d. segment its market by brand e. implement a market sampling strategy
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