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Drake's October's Very Own (OVO) brand has accumulated a list of emails for its customers. It is hoping to start sending brand building messages and

Drake's October's Very Own (OVO) brand has accumulated a list of emails for its customers. It is hoping to start sending brand building messages and offers to them.

The company, however, is not sure who in the email list to send a brand building message to and who to send the offers to.

Two tactics OVO could use are: Marketing Analytics and Marketing Research. Which do you suggest would be more effective to use and why? Please be detailed and specific (4 Marks TOTAL)

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