Draw a conclusion on the market feasibility of the new luxury lifestyle hotel which located in Chelsea of south west London. Critically interpret a firm's financial information within its business and competitive environment.

  
 

Tasks, Organization and Grading: With a strong conviction that customers are attracted towards emotion and experience, a young entrepreneur, Alessandro Peroni, wants to create a Lifestyle Hotel. Alessandro has been working for his parents' business, a small boutique hotel with restaurants. He strongly feels that now, it is time for him to create his own business. Even though Alessandro has a hands-on experience from his parents' hotel, he is not familiar with the hotel development. He hired your group (to be discussed in class) as consultants for his hotel project. His challenge is to come up with the proposals and recommendations regarding the Luxury Lifestyle hotel. Your group is required to identify a location in London and find either a piece of empty land on which the hotel can be built or an existing building, which can be renovated and repositioned as a luxury lifestyle hotel. Selected location needs to be approved by the lecturer. Your analyses should be written in a report, which is consisted of 5,000 to 5,500-words (from Introduction to Conclusion) with a cover letter and accompanying appendices. The written report should be organized in the following structure: Title Page Signed Statement . Executive Summary . . Acknowledgement Table of Contents Table of Tables Table of Figures Cover Letter Introduction . Market Area Characteristics Droinst Cit. Tu