draw a Perceptual Map bank of america using the below information and diagram.

Let's consider Bank of America (BOA). By plotting BOA's location in the matrix, it can be seen that BOA is located in the upper-right quadrant, indicating that customers perceive the brand as offering high quality and value. This positioning is ideal, as it provides BOA with a competitive advantage over their rivals. BOA is seen as providing more value than competitors like Chase Bank, which is located in the lower-left quadrant, and more quality than competitors like Wells Fargo, which is located in the upper-left quadrant.

To further increase this advantage, BOA should look to reposition their offering to shift consumers' perceptions of the brand to a location that offers even greater value and quality. This could be achieved by introducing new products or services to the market, or by offering more competitive pricing. For example, BOA could offer a unique rewards program that provides customers with discounts and other incentives, or they could lower fees and interest rates to make their services more affordable.

Overall, the perceptual map is a valuable tool that helps to assess the positioning of Bank of America relative to its competitors. It can help BOA strategize changes in their offering to further differentiate themselves from their rivals and increase their competitive advantage.