Drawing mostly from age and income data, I believe that the experienced professional' age range of 28-39 represents the greatest opportunity for profit-making within the market groups I developed. Ideal income ranges for these individuals are $45,000 to $85,000. It is my belief that those who make more than this can choose high-end teeth-whitening procedures rather than DIY kits. Furthermore, since we are interested in charging a higher price to earn a premium product and there are more pressing issues to worry about at this income level than a luxury teeth-whitening product, I think that those making below $45,000 might not be the best candidates for our product line. Whenever I allude to these people as "experienced professionals," I also want to emphasize that they should ideally not be parents because it would free up more money for them to spend on a long-term relationship, should they choose to find or keep one. My approach to marketing this area of our product market would involve leveraging online marketing exposure via social media platforms such as Facebook and Instagram. Here, my goals would be to become more visible and establish my brand