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_ draws consumers into an advertising campaign by allowing users to interact with the product or the ad using their smartphones. Group of answer choices
_ draws consumers into an advertising campaign by allowing users to interact with the product or the ad using their smartphones. Group of answer choices Podcast advertising Augmented reality advertising Stadium advertising Transportation advertising
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
