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Drayton opened an office supply store in his hometown. He sells computers, desks, chairs, and other essentials like paper clips and pens. He decides to

Drayton opened an office supply store in his hometown. He sells computers, desks, chairs, and other essentials like paper clips and pens. He decides to run an ad in the newspaper to promote his first big sale. Which of the following components of the advertisement will be most vital to ensuring his success?

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