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DRESS SHIRT PRODUCT LINES Classic Shirt Premium Shirt Executive Shirt Retail selling price $75.00 $95.00 $125.00 Per cent of total sales 5 15 15 Tailoring
DRESS SHIRT PRODUCT LINES | |||
| Classic Shirt | Premium Shirt | Executive Shirt |
Retail selling price | $75.00 | $95.00 | $125.00 |
Per cent of total sales | 5 | 15 | 15 |
Tailoring costs | $7.50 | $9.25 | $10.75 |
Shipping costs | $48.50 | $58.75 | $69.25 |
SUIT PRODUCT LINES | ||||
| Coat | Classic Suit | Premium Suit | Executive Suit |
Retail selling price | $395.00 | $475.00 | $625.00 | $850.00 |
Per cent of total sales | 10 | 15 | 15 | 25 |
Tailoring costs | $28.35 | $25.50 | $29.00 | $33.10 |
Shipping costs | $181.65 | $163.50 | $186.00 | $211.90 |
Source: Company files.
- Perform a weighted average break-even analysis assuming the clothing line yielding the lowest contribution is discontinued. Compare this result to the new unit contribution if this same clothing lines selling price is increased to $90 or $100. Discuss whether the company should discontinue this product line or increase its retail selling price. (600 words)
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