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DRESS SHIRT PRODUCT LINES Classic Shirt Premium Shirt Executive Shirt Retail selling price $75.00 $95.00 $125.00 Per cent of total sales 5 15 15 Tailoring

DRESS SHIRT PRODUCT LINES

Classic Shirt

Premium Shirt

Executive Shirt

Retail selling price

$75.00

$95.00

$125.00

Per cent of total sales

5

15

15

Tailoring costs

$7.50

$9.25

$10.75

Shipping costs

$48.50

$58.75

$69.25

SUIT PRODUCT LINES

Coat

Classic Suit

Premium Suit

Executive Suit

Retail selling price

$395.00

$475.00

$625.00

$850.00

Per cent of total sales

10

15

15

25

Tailoring costs

$28.35

$25.50

$29.00

$33.10

Shipping costs

$181.65

$163.50

$186.00

$211.90

Source: Company files.

Required:

  1. Calculate the unit contribution, total contribution, and contribution margin rate for each of the seven clothing lines. Does any product lines earn a contribution margin rate lower than either the companys target contribution of 35 per cent per clothing line or the annual total target contribution of CA$25,000? (300 words)
  2. Perform a weighted average break-even analysis assuming the clothing line yielding the lowest contribution is discontinued. Compare this result to the new unit contribution if this same clothing lines selling price is increased to $90 or $100. Discuss whether the company should discontinue this product line or increase its retail selling price. (600 words)

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