Driftwell is priced relatively high compared to similar sleep solutions. Once the market becomes more competitive and the newness of the product wears off, Pepsi will most likely lower the price of Driftwell to attract a broader market. Entering the market at a high price is called [-----]. Driftwell is priced relatively high compared to similar sleep solutions. Once the market becomes more competitive and the newness of the product wears off, Pepsi will most likely lower the price of Driftwell to attract a broader market. Entering the market at a high price is called [-----]. Price maximization High/low pricing Experience curve pricing Price skimming Penetration pricing