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Drinks Plc plans to produce a new drink called Teatime. It is anticipated that variable costs will amount to 50p (0.50) per drink. The company

Drinks Plc plans to produce a new drink called Teatime. It is anticipated that variable costs will amount to 50p (0.50) per drink. The company will produce Teatime in a processing facility with a capacity to produce 60,000 drinks a year. Fixed costs are anticipated as being 20,000 per year. The company plans to supply to retailers at a price of 90p (0.90) per drink. Required: a) Calculate the break-even volume and the break-even revenue at the projected price. (4 marks) b) Calculate the break-even sales price to retailers if the factory is used at full capacity. (6 marks) c) The company is thinking of setting the price at 1.10 per drink and launching an advertising campaign at a cost of 6,000 how many drinks will need to be sold to achieve a profit of 10,000. (5 marks) d) Compare and contrast absorption pricing and marginal cost pricing

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