DRIP Sneakers - The Township Dream Drip Sneakers is one of the success stories South African townships have ever produced. From No shoes to building a fast-growing sneaker business in the competitive market of South Africa. Now. with over 12 stores across the country, bringing this modern and beautiful sneaker closer to you. Drip is a fast growing brand that produces well-designed, attractive sneaker people. It was founded in 2003 by Lekau Schoana, a young leader from Ivory Park, Tembisa. Sehoana started the business with nothing but recycled materials. His first shoe was created from torn Adidas sneaker and redesigned it using Denims and Polyurethane. His goal was to get out of poverty, not knowing his entrepreneurial journey is just getting started. +17 years later of making shoes, DRIP has its own offices and employees elling over 3000 sneakers in 6 months. Drip recently opened its new store at Vaal Mall. This adds to the list of 12 stores by Drip nationwide. Pretoria CBD 012 Central Joburg Newtown Junction 3. Mall of Tembisa Masingita Mall Mall of the North 7. TH Thathani Mall Rustenburg Mall kwane, Mall of the North. The Drip show selling from R700.00 to R1,200.00 depending on the typ pending on the type, size, and color to purchase. Alternatively, you can still order your Drip sneaker online by visiting wars dripsa co.za and clicking the shop menu tab. Select your preferred color and add it to basket. Proceed to checkout and update your delivery details. Make payment and walt for delivery. Free deliveries for orders around Ekhuruleni municipality. cause Sehoana built the business on the basis of recycled materials, he wouldn't want to lose its lement that started the business. Drip buys back old sneakers when they begin to tear and carable. The company gives way school shoes to young people that are from unprivileged mily backgrounds, who were like Lekau 17 years ago. Hello Youth, 2021. DRIP Sneakers -The Township Dream. Hello Youth, 5 June 2021. [Online) ailable at: https:/helloyouth.co.za/h/drip-sneakers-sa [Accessed 03 February 20221. Drip footwear founder Lekau Schoana on his Internat They are one of the most successful and fastest-growing sneaker brands in South Africa. In just two years Drip footwear has opened 16 stores across the country and partnered with big brands some of the biggest c celebrities and brands. Drip announced their partnership with BMW and have changed their slogan from The Township Dream' to 'Live your Great'. Their sneakers will be available for sale at the BMW Midrand dealership in the form of a pop-up store. han Lekau Sehoana (33] says the tagline change was inspir hispired by every we already have, be e it in the big leagues," he tells Drum. "Our brand is the epitome of Living Your Great, from ments of Ivory Park came a sneaker brand that employs an uilds the South tness within me, we would not have Drip today. Look inside you, there's a fire burning, now go and get it. Live Your Great." Fage 7 er 15 He was born in Limpopo but grew up in Ivory Park in Gauteng. Lekau started his brand when he could not afford shoes. After his parents divorced, his unemployed mother had to make ends meet for him and his three siblings while living in a shack. "I had a very beautiful but challenging childhood. I didn't know that we were poor until I started secondary education. I was forced to sew clothes so I could provide from as young as 14 years old." For casual days at school, he made clothes he had made himself. "We were very poor and I didn' have anything to wear on a casual day. so I designed my mudfit and sneakers using an old tom akers stole 2007 while in Grade 12. After high school, Leka a dream, but I was forced to make shoes to survive. I didn't think I would make a business out of day, he is a businessman that is proud of his rags to riches story and he bel e community that supported him when he had nothing, He is cu i when he had nothing. He is currently in the process of Building DripEd, a Drip Education centre in Ivory Park where he grew up. "We are launching DripE in March 2022," he says. "I know what it's like to have nothing and we wanted to elevate m community and create a foundation that w foundation that will keep the youth busy and activ her a safe space for youth to come after school and use the library facilities to do homework. P sport, and use the internet. There will be a big sneaker that they can enter and purchase sneakers from the big sneaker store. We want the kids to use the centre to better themselves and their education. I wil also be spending a lot of time there, mentoring and guiding the youth." iving achieved so much, Lekau believes they are just getting started. "We haven't started yet. w have so much in the pipeline. In the next few months, we will be opening stores outside of South Africa. We are going global and more international artists in the US and UK are wearing our products. We plan to align with football teams, sports and launch other products. We have new sories coming out. We are not limited to just sneakers," he says. an Education (Pty) 134 202 20 21: 22 Lekau looks up to business owners Ndaba Nitsele who is Executive Chairman and Co-Founder of Pamodel, Rita Zwane Imbizo Shisanyama owner, and Patrice Motsepe. Growing up he listened to Kanye West and Jay Z who helped shape his thinking. "I look up to people with a similar story to nine and draw inspiration from them." Dayile, Q. 2021. Drip Footwear founder Lekau Sedoana on his international dream. Drum, 2 Sepetember 2021. [Online). Available at: https://www.news24.com/drum/celebs/ potwear-founder-lekau-sehoana-on-his-international-dream-20710902 [Accessed 03 February Recommended reading: Drip. 2022. [Online)- Available at: https:/dris February 20221 indeed. 2021. What is a corporate eed, 23 February 2021. [Online]. Available: https //www.indeed.co 03 February 2022]. Letsoko, L. 2022. With the right determination, it is possible. Ecommerce.co.za, n.d. [Online). Available at: https://www.ecommerce.co.za/article.asox?s-1605a-78898title-Startups [Accessed 03 February 2022]. Lokare, N. 2022. Types of business level strategies. Eco sion.net, n.d. [Online). Available at: https://www.cron el-strategies/31507 [Accessed 03 February 2022)- orwich University Online. 2017. International niversity Online, 1 September 2017. JOnline]. Availat ess strategies in a globalising world. Norwich &-work [Accessed 03 February Pyt And 2022 Start up mag 2020. 10 Things you should kno about Drip Footwear. Start up mog, 10 Septemb 2020. [Online]. Available at: https:/startupmaz.co.za/2020/09/10-things-you-should-know: about-drip-footwear/ [Accessed 03 February 2022). (Marks:e0) "Winning in the marketplace is, in most cases, a result if the actions an organisation takes to seek and secure a sustainable competitive advantage" (Louw & Venter, 2019:249). Analyse the business level strategy employed by Drip Footwear. four answer should be 400 - 500 words. Include in your analysis the following points: Determine which business level strategy is followe are implementing the specific strategy. Include in your discussion the advantages and disadvantages of the strategy . Evaluate the business level strategy implemented by Drip Footwear. In your opinion, does Drip Footwear's business level strategy suite their or Provide support for your answer . ou tre required to use a minimum of two a textbook, to support your argument /ismusedQuestion 2 (Marks: 40) Corporate level strategies, also referred to as grand or master strategies, provide direction and represent roadmaps that the organisation can use to achieve it strategic goals (Louw & Venter, 2019: 331). Dissect the corporate level strategy followed by Drip Footwear. Your answer should be 400 - 500 words. Your answer should contain the following points: Determine which corporate level strategy is relevant to Drip Footwear current activities and discuss how they are implementing the specific strategy. Include in your discussion the advantages and disadvantages of the strategy. Recommend an alternative corporate level strategy Drip Footwear may consider. Discuss how they may implement the strategy as well as the advantages and disadvantages associated with the strategy. You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources.Question 3 (Marks: 10) The management team of Drip Footwear want to expand internationally in the near future. Recommend an international strategy for Drip Footwear to consider. Your answer should be 150 - 300 words. Your answer should contain the following points: Recommendation of an appropriate international strategy. Arguments support your recommendation. You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources