Drive-in cinema became very popular in the late 1950s and early 1960s, particularly after screening Rebel Without a Cause in 1955 with James Dean and Natalie Wood, the main young stars of the film as a couple. So, finding a good pricing for this new type of movie screening was an issue for the theatre owners. If the demand for this entertainment was more price-sensitive for couples than for single individuals, managers would be optimally better off if they could charge one admission fee for the driver of the car and an extra fee for passengers. True or false? Explain.

Hewlett-Packard had a program in which a consumer could mail in a form together with the proof of purchase of an inkjet printer and receive a rebate of $10.00. why not just lower the price of the printer by $10.00?