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Driven by high energy prices, the development of horizontal drilling, and hydraulic fracturing technology, proppant demand in North America grew at more than 30%

Driven by high energy prices, the development of horizontal drilling, and hydraulic fracturing technology, proppant demand in North America grew at more than 30% per year between 2007 and 2012, to a 60-billion-pound market. Faced with this unprecedented demand, Propco's sales reps in the field were essentially relegated

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