Question
Dropping a Product Line Oga Corporation is a retailer of high-tech products and is known for its good quality and innovation. Recently, the firm conducted
Dropping a Product Line
Oga Corporation is a retailer of high-tech products and is known for its good quality and innovation. Recently, the firm conducted a relevant cost analysis of one of its product lines that has only two products, FC-1 and FC-2. The sales for FC-1 are decreasing and the purchase costs are increasing. The firm might drop FC-2 and sell only FC-1.
Oga allocates fixed costs to products based on sales revenue. When the president saw the income statements (see below), she agreed that FC-2 should be dropped. If FC-2 is dropped, sales of C-1 are expected to increase by 10percent next year, but the firm's cost structure will remain the same.
FC-1 | FC-2 | |
---|---|---|
Sales | $230,000 | $284,000 |
Variable costs: | ||
Cost of goods sold | 76,000 | 142,000 |
Selling & administrative | 27,500 | 56,000 |
Contribution margin | $126,500 | $ 86,000 |
Fixed expenses: | ||
Fixed corporate costs | 66,000 | 81,000 |
Fixed selling and administrative | 18,000 | 27,000 |
Total fixed expenses | $ 84,000 | $108,000 |
Operating income | $ 42,500 | $(22,000) |
Required: To earn full or partial marks, you need to show all calculations in good form.
1.Find the expected change in annual operating income by dropping FC-2 and selling only FC-1. Should FC-2 be dropped?
2. By what percentage would sales from FC-1 have to increase in order to make up for the financial loss from dropping FC-2?
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