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Drunken Monkey is a fast food and healthy snack chain. They are a post covid start up by fresh graduates and technocrats. Being creative thinkers,
Drunken Monkey is a fast food and healthy snack chain. They are a post covid
start up by fresh graduates and technocrats. Being creative thinkers, they have
expanded to about locations within the city. They plan is to put up more
stores within next year. Brand has picked up well but due to lack of sufficient
experience they are already facing cost issues, sourcing is not able to meet
customer demand, not able to meet required heathy snack demand. With more
customers visiting outlets, nonavailability is leading to negative social media
reviews which is an issue for their brand and growth plan. They are aiming at
making their process agile to meet increasing and variable demand. Also make
the business lean so that profits can be maintained while growing number of
stores. How will they transition through different stages to reach LEAN and
AGILE value chain stage?
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