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DSW Shoes plans to expand internationally, having already launched into Canada with a handful of locations. Their first target is Oman, in the Middle East.

DSW Shoes plans to expand internationally, having already launched into Canada with a handful of locations. Their first target is Oman, in the Middle East. DSW has hired you, the Cal State LA Consulting Co LLC, to advise the company on how to ensure success overseas. Based on the examples of failed companies and brands from the articles posted on Canvas and your knowledge from Ch 6, how would you answer the following questions in your recommendation to DSW senior management: 1)\A/hat strategy should they pursue and therefore what organization structure should they adopt? Why? (see especially pages 19-21 for strategy options and pages 23-34 for structural options) 2) What specific actions should they take to avoid the failures of other businesses that have failed overseas? (draw from the best and worst practices from the articles)

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