Ducati, NIKE, and Starbucks are frequently cited as examples of Lifestyle marketing, whereby consumers buy products based on the lifestyle image of users as much as the qualities of the specific product. Which of the following is an important consideration in developing a lifestyle marketing strategy?

A.The qualiatitive elements of geodemographic analysis

B.Grouping people according to their values and interests

C.Grouping people according to how much they buy

D.Considering a consumer's psychological weaknesses

Which of the following best defines a Business Model:

A.A firm's unique combination of making and selling something for a given price

B.Price strategy

C.Features and functions

D.Channel development and strategy

What of the following is the best definition of a "moat"?

A.Medieval Castle

B.Price competition

C.A sustainable competitive advantage

D.Easy to imitate