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duction: Discuss about the hospitality and tourism indudtry in Bhutan and the future prospectus. Low Volume High Income concept, and provides assignment outline and overview
duction: Discuss about the hospitality and tourism indudtry in Bhutan and the future prospectus. Low Volume High Income concept, and provides assignment outline and overview of what will be in the review below. Review its tourism characteristics. This should be in the form of a one thousand five hundred words report that outlines Paro- The Rice Bowl of Bhutan, focusing on its key attractions and visitor characteristics (e.g. visitor demographics and motivations). It should then segment these visitors to identify the key target market that should be the focus for your destination post the COVID-19 pandemic. Body of the report: o Overview of the tourism industry in Paro, a western district in Bhutan focusing on its key attractions (should also include brief overview of how to get to the destination and types of accommodation available) (approx. 400-500 words) o Overview of the visitors to Paro (e.g. demographics, where from, motivations or reasons for visiting) (approx. 300-400 words) o Segment visitors using one of the segmentation approaches to identify the key target market that should be the focus for your destination post the COVID-19 pandemic. o The paper must discuss/explain the reasoning for your choice of
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