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duction: For this assignment, I decided to conduct my mystery shopping assignment at the Cairo International Airport in Egypt. The purpose of this mystery shopping
duction: For this assignment, I decided to conduct my mystery shopping assignment at the Cairo International Airport in Egypt. The purpose of this mystery shopping experiment is to observe the main touchpoint that everyone goes through at the airport, which is the check-in process procedures. I choose this airport as my mystery shopper observation location because I always travel a lot from this specific airport, it is always a place that takes me to new places or new experiences and the wait time is the only thing I never look forward to when it comes to traveling. Observation Note: This section describes the details of your observation related to the wait at this business. One tip is to keep a tap of observation time and guest number so that you can estimate the average wait time. The participants (e.g. employees, customers around you, and others) Their interactions (e.g. wait time, lines, facial expressions etc) The physical setting/layout (e.g. is the space crowded?) The social or temporal moment (e.g. do guests keep coming during the observation time?) You: be sure to analyze your presence in the field (e.g. where do you sit/stand/ interact for your observation?)
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