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duction. Importance of Value: Why value is so important to customers and why businesses should care. Why it is impossible to successfully manage revenue if
duction. Importance of Value: Why value is so important to customers and why businesses should care. Why it is impossible to successfully manage revenue if value is not clearly communicated to customers? How value is different from price, and how the concept of value changes in the times of economic downturn or recovery from such significant events as pandemic, for example. What is the relationship between value and revenue maximization
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