duction: In this section of the marketing plan, you will be describing the current state of the healthcare organization and selected service. Describe the mission, vision, and strategic goals of the healthcare organization. Describe the current state of the service, using the guidelines of marketing. Describe the stakeholders, using the healthcare marketing guidelines. Evaluate how the current state of the services aligns with the mission statement, vision statement, and goals of the organization. Describe the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors