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duction Intense competition and increasing customer demand for value in the hospitality industry made it essential for hotels to distinguish themselves as a premier provider
duction Intense competition and increasing customer demand for value in the hospitality industry made it essential for hotels to distinguish themselves as a premier provider of luxury service. Ho
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Essentials Of Marketing Research
Authors: Naresh K. Malhotra
1st Global Edition
1292060166, 9781292060163
