duction The article, Crisis management: prevention, diagnosis and intervention, outlines examples of crisis in business and explains measures that companies should take when faced with a crisis. The article explains that it is not a matter of if a business will face a crisis, but rather when, what type and how prepared the company is to deal with the crisis. It goes on to outline the four stages of a crisis: prodromal crisis stage, acute crisis stage, chronic crisis stage, and crisis resolution. The prodromal crisis stage is the onset of a crisis at which the company is given warning signals. The acute crisis stage occurs when a symptom of crisis demands urgent attention. The chronic crisis stage is a period of 'make it or break it' and it is at this point that symptoms of a crisis are quite evident. The crisis resolution stage can occur after any one of the preceding stages (prodromal, acute or chronic). It is at this point the company is taking action to resolve the crisis (Kash