Dudley is a manager at the SuperCuts franchise. He has had to fire two employees because they were treating walk-in customers with disdain and thus turning away business. Once those employees were gone, he trained new employees on how to greet customers. Business has been improving and he has realized how important personnel are for a retail business. What role do the personnel play at his SuperCuts franchise? O They do work that brings inconsequential value to the purchase process. O They are the interface between the brand and the shopper. They are the largest cost to the marketing mix. Previous Next