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Due Monday by 6 p m Points 2 5 Submitting a text entry box or a file upload Pretend you run the marketing department at
Due Monday by Points Submitting a text entry box or a file upload
Pretend you run the marketing department at a company you choose the company and answer these primary questions to define your marketing strategy.
Who are your customers?
What value do you provide your customers eg product, service, experience, status
How are you building a differential advantage relative to competitors for these customers?
What value do you earn from your customers due to this differential advantage sales profits, referrals
How will you sustain this differential advantage into the future?
You will need to discuss these questions as a team and make inferences where necessary.
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