Due on tonight

Texas Pete's BBQ - Naming the TP Low Acid Tomato BBQ Sauce Purpose: To provide students with a real-world business situation, enable them to use course material and answer questions to determine the solution/s that they would recommend as the President of the company. Instructions: Read the following case study. Think about key issues plus answer the questions. Your answer per question should be 1-2 sentences only. Grading: Answering the questions for this case study will be included within the assignments on canvas which represent 15% of your course grade. We will discuss this case in a future zoom session after student responses have been submitted in text format by the due date. Texas Pete's BBQ Case Study In Texas, which is known for its great BBQ, the sauce is the secret ingredient to tasty, mouth-watering BBQ ribs, pulled pork or brisket. Texas Pete's BBQ has been rated the top BBQ in Dallas Cowboy Country for over 25 years. It's sauce, which comes in three flavors - hot stuff, sweetie pie sweet and cactus vinegar - is packaged in a 16oz plastic bottle with a basic black, red and white label. In the past 5 years, another BBQ sauce has entered the Dallas market on the tail-end of a Cat 4 hurricane and grabbed 10% of Texas Pete's BBQ sauce sales. Slap Da Ribs BBQ sauce has two flavors -smokin hot and sweet baby sugar - is packaged in a 8 oz glass bottle with an eye-catching 4-color label. Although blind taste-testing research still shows Texas Pete's BBQ sauce to be the best, the company may need to re-evaluate its packaging and label. You have been hired to review research and make recommendations on the company's BBQ sauce packaging. QUESTIONS 1. How will you obtain consumer feedback about Texas Pete's current BBQ sauce packaging? 2. If research is your answer, what research approach will you take? Provide some focus group or survey questions. 3. If research can not be funded in the company's budget, how will you get consumer feedback? 4. What product image do you want to portray with the packaging? Why is this important? 5. With the goal of a classy, eye-catching new package container and label) design, what are your recommendations for Texas Pete's three sauce product line? Graphics, colors, font, foil, bottle? 6. Do you recommend keeping the brand name? Why or why not? 7. Do you recommend a sub-brand name for each sauce? Why or why not? Texas Pete's BBQ - Naming the TP Low Acid Tomato BBQ Sauce Purpose: To provide students with a real-world business situation, enable them to use course material and answer questions to determine the solution/s that they would recommend as the President of the company. Instructions: Read the following case study. Think about key issues plus answer the questions. Your answer per question should be 1-2 sentences only. Grading: Answering the questions for this case study will be included within the assignments on canvas which represent 15% of your course grade. We will discuss this case in a future zoom session after student responses have been submitted in text format by the due date. Texas Pete's BBQ Case Study In Texas, which is known for its great BBQ, the sauce is the secret ingredient to tasty, mouth-watering BBQ ribs, pulled pork or brisket. Texas Pete's BBQ has been rated the top BBQ in Dallas Cowboy Country for over 25 years. It's sauce, which comes in three flavors - hot stuff, sweetie pie sweet and cactus vinegar - is packaged in a 16oz plastic bottle with a basic black, red and white label. In the past 5 years, another BBQ sauce has entered the Dallas market on the tail-end of a Cat 4 hurricane and grabbed 10% of Texas Pete's BBQ sauce sales. Slap Da Ribs BBQ sauce has two flavors -smokin hot and sweet baby sugar - is packaged in a 8 oz glass bottle with an eye-catching 4-color label. Although blind taste-testing research still shows Texas Pete's BBQ sauce to be the best, the company may need to re-evaluate its packaging and label. You have been hired to review research and make recommendations on the company's BBQ sauce packaging. QUESTIONS 1. How will you obtain consumer feedback about Texas Pete's current BBQ sauce packaging? 2. If research is your answer, what research approach will you take? Provide some focus group or survey questions. 3. If research can not be funded in the company's budget, how will you get consumer feedback? 4. What product image do you want to portray with the packaging? Why is this important? 5. With the goal of a classy, eye-catching new package container and label) design, what are your recommendations for Texas Pete's three sauce product line? Graphics, colors, font, foil, bottle? 6. Do you recommend keeping the brand name? Why or why not? 7. Do you recommend a sub-brand name for each sauce? Why or why not