Due: Sun July 24 @10:00pm NOTE: Original Post due @10200pm; Reply Post due @11:30pm. Answer ALL Discussion Forum Questions and Reply to at least 1 other students post. Please give reasons WHY when giving your opinions. L'Oreal is a large CPG company and has built. maintained, and adjusted its marketing capabilities over time. Students are to examine the top capabilities of L'Oreal, probing why and how these strengths emerged. Think about potential tradeoffs that come with those choices. Think about comparison rms (i.e., Proctor & Gamble (P&G)) and executingdifferent strategies or capabilities, as well as potential competitor reactions.A|so think about the blend of efforts and investments needed to build capability. including time. metrics, and monetary investment. (1) What are the cornerstones of L'Oreal's marketing? (2) How is L'Oreal executing the strategy? (3) What are the tradeoffs? (4) What are the trends in Consumer Packaged Goods (CPG) marketing? (5) What type of marketing (performance-driven or emotional) is more effective? (6) How are CPG companies doing in experimenting with digital advertising? (7) Compare L'Oreal to another CPG rm in terms of each rm's marketing capabilities. How does the role of marketingand the rm's marketing capabilities drive innovations. strategy. and determine differentiating characteristics of a product? (B) What happens if competitors imitate L'Oreal's marketing? How should, they react? Reminder: Reply to at least one other student's posting